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Read three or four articles about starting your own business and you could come away thinking it will be really easy. Well, you'd be wrong. Running a successful business will take more blood, sweat, tears and effort than you can possibly imagine. If you have dreams of taking a day off every week to play golf or go fishing, you need to forget them. To be successful means long days, long nights, long weeks and even weekends. This is just what it takes to build a successful business.
Get ready to give up some things
If you’re definitely committed to building a successful business, you’ll need to be willing to make sacrifices and eliminate things from your schedule. You do need to plan some down time to be with friends, family members and your kids but you must totally scrub your calendar to eliminate or cancel anything that takes time away from what you need to do to make your business successful. If you used to love spending money, that should be avoided now. You need to train yourself to be financially smart or else you might end up with a bad credit situation and in need of a debt consolidation loan. You say you love to golf every week with your friends? That’s probably not going to be happening anymore. So could you sacrifice that golf game in order to make your business more successful? If not, you shouldn’t be starting one.
Your best idea probably won't be your first
It's easy to have ideas. In fact, if you're not careful you could get bogged down trying to execute all those great ideas that come to you. Whether your first idea is for a product, a website design or a blog post title you’ll eventually replace it with something better. Don't make the mistake of falling in love with that first idea. As you become more experienced in running your business you'll see that your ideas will improve as they mature. For that matter never fall in love with any of your ideas. Test them out with friends or other business owners before implementing them. One of the hardest things for some new business owners to accept is that not every one of their ideas is a good one.
Not everyone in the world is your customer
If you think just about everyone in the world would be a customer for your product or service, you need to think again. Your target market isn’t “everyone”. You need to determine who would be the best prospect for your product or service and then target all of your efforts against them. For example, if your product fights arthritis you will need to target people over the age of 55 as they are the group most likely be suffering from it. In addition to this tip here's a video with five other tips for marketing your business without spending much money.
You will leave some people behind
The sad fact is that not all of your friends will make this journey with you. Some of them will fall away – either because they're jealous of what you've done or because you no longer have much time for them. However, that's okay. True friends will stick with you.