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We all make financial choices on a daily basis. Sometimes, it is the little things that we decide on that lead to our success or to our ruin. It is easy to say that you need to make better decisions about your personal finances. Doing it is another matter. Some people are more inclined to make the right choices because of the lifestyle that they have chosen to live. If you notice, there are people who can easily stick to a frugal budget because their goals in life can be met by a frugal lifestyle. But that is not entirely true for everyone. There are those of us who would love to stop spending but our happiness is just not met in that manner. There are people who want to make the right financial choices but end up spending a lot on our credit cards. But it is just not as easy to do as the others. Here’s the dilemma: what if you love expensive things? What if your happiness is influenced by the amount that you are spending? People say that we need to follow our hearts. We need to pursue whatever it is that will make us happy because that is what will make our life worth living. If your happiness is based on the amount of money that you are spending, how can you make the right financial choices? If you know in your heart that spending on expensive things make you feel good about yourself, then how can you keep yourself from eventually destroying your personal finances? After all, when we find ourselves unable to pay for the things that we want to buy, we opt to use credit. The more we use credit, the more dangerous it is for our financial future. According to an article published on Investopedia.com, researchers found that buying luxury goods make people feel good about themselves. It helps boost their self-esteem. The article further discussed that people who are in poverty or forced to live from paycheck to paycheck feel a significant increase in their self-esteem when they are able to buy a luxury good. This explains why some people find themselves in a positive emotional high whenever they buy something expensive. It is probably hinged on the fact that a significant amount of purchasing power makes us feel invincible. As materialistic as that may sound, this is expected because we were born and raised in a consumerist society. We need to buy in order to survive. The more buying power you have, the more significant and accomplished you feel. While this may explain why some people find happiness in buying expensive items, that does not make it right. Now that we understand why it happens, we can work on making better financial choices that will improve our personal financial situation.