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If you're a novice investor or don't want to pay the fees of a financial advisor than Betterment could be a good choice. It's currently number one in Robo-advisors as it's now managing more than $3.9 billion in assets. One of its most powerful features is the $0 account minimum. But investors are also moving to the service because of the powerful combination it offers of goal-based tools and affordable management fees – especially for accounts over $100,000. Also, like the other robo-advisors Betterment uses exchange-traded funds so it's clients pay no transaction fees or commissions.
In the final analysis Betterment adds value in two words, technology and psychology. At its core, Betterment is just a fancy front end for Vanguard funds – when you invest with Betterment, you end up owning Vanguard funds. But Betterment can actually help you keep more of your money and isn’t that what investing’s all about?